The Rabble Rouser

Man in a suit with a leather bag over his shoulder, stands in a museum, looking forward.

Photography by Arseny Jabieve

There鈥檚 a fleeting scene in a 2020 Nowness documentary about Bruce Bailey where he echoes the pose from Jacques-Louis David鈥檚 iconic painting The Death of Marat 鈥 in a bathtub, head slumped, his right arm hung loosely over the rim.

The documentary, , is a testament to the rise of Mr. Bailey (Artsci鈥76) since his time at Queen鈥檚. He鈥檚 not a household name in Canada, nor does he wish to be, though he鈥檚 internationally regarded as an investment banker, art collector, patron, and philanthropist who has donated and raised millions of dollars. He is one of the most influential people in the Canadian art scene today 鈥 or, as he says, 鈥渁 connector, a collector, a curator.鈥

is so grateful for his support that it recently named an interior gathering room the 鈥淓space Bruce Bailey.鈥 In 2020, the MMFA held an exhibition of art from his personal collection, built on works that deal with 鈥済ood, evil, beauty, sadness, neglect, and ugliness in humanity,鈥 the museum said. 鈥淭he dichotomies of life/death, black/white, good/bad, and love/hate reflect all facets of the human condition.鈥

The themes allude to his mortal pose in the tub, for its message, not explained in the documentary, is a profound insight into the man who has packed a lot into one biography.

鈥淚 see life as a very transitory thing,鈥 Mr. Bailey says. 鈥淚鈥檝e had a lot of death in my family.鈥

He speaks of his sister, Linda, 鈥渕y closest friend,鈥 who died of cancer at 43, her husband, John Gilchrist, who died in a car crash, and a brother, John, who died in an accident. Their mother, Jessie, committed suicide in 1973. His father, William, died in 2004.

鈥淚鈥檓 the last person in that primary family unit. Fortunately, I have a son and a niece, and I just decided to really try and live life every day. So, I think that message was meant to be kind of that we鈥檙e having a great time, but death and disaster are never too far away in my psyche.鈥

Struggle has crossed generations in his Presbyterian family. Though he 鈥渨ouldn鈥檛 change a thing鈥 about his childhood, there was an alcoholic parent, 鈥渨hich is not a great thing to have happen to you.鈥 He speaks admiringly of his widowed grandmother, Helen Forbes Bailey, and how she raised three children during the Depression, yet managed to run a soup kitchen and feed 鈥渓ong lineups of jobless men.鈥

As an adult, he鈥檚 had trials that could destroy a person: in the mid-1980s he came out, losing both his marriage and his job at a Toronto investment firm. With support from a friend, he launched his own firm, headquartered in Toronto with branches in Palo Alto, Calif., and Geneva, Switzerland, and prospered. He later married Spanish philosopher Alfredo Ferran Calle.

Mr. Bailey has become an influential figure who is so memorably sociable and simultaneously elusive to media exposure that he鈥檚 been called 鈥淐anada鈥檚 Gatsby,鈥 after F. Scott Fitzgerald鈥檚 enigmatic, doomed character.

鈥淚鈥檓 not Gatsby,鈥 he says, laughing. 鈥淕atsby didn鈥檛 have any friends. I have a lot of very loyal friends of all ages, and my life is not going to end the Jay Gatsby way. I think superficial people use the Gatsby thing because I throw a good party, and the reason I throw a good party is that during my childhood and adolescence I never had a party. I never had a birthday party, I never had a Christmas party, we never had any presents, we didn鈥檛 have any celebrations.鈥

He did have a rare family trip to Paris, where he had a fortuitous encounter with the power of art while looking, perhaps coincidentally, at another French masterpiece of watery death.

鈥淭hat child who was transformed was me looking at [Th茅odore] G茅ricault鈥檚 . That was my revelation of, 鈥極h my God, this is so incredible.鈥 I didn鈥檛 want to leave, and it was closing time, and I was kind of transfixed. That was the watershed moment when I realized I did want to have art in my life, and that it was something that really excited me.鈥

Decades later, his faith in art seems unshakable. To a statement about rationalizing whether to spend money on a piece of art that one doesn鈥檛 need, per se, he responds, 鈥淵ou probably need it more than anything else.鈥

That brief answer is another insight into his culture, philosophy, and even his political perspective, all of which seem to revolve around art.

鈥淭he thing that most Canadians are missing in their lives is art, music, and culture, because our education system in a resource-based economy is completely inadequate,鈥 says Mr. Bailey, who also studied international human rights law at Columbia University in New York, where he obtained his LLM, after he鈥檇 earned his LLB at Dalhousie University in Halifax. 鈥淐anada devalues culture, and it鈥檚 been detrimental to everybody, to people鈥檚 health, education, and enjoyment of life. You have to fill in the gaps yourself and do continuing education with opera, symphony, and art.鈥

Art, he says, 鈥渙pens up new channels of communication in the brain, gets you thinking in new dimensions, helps you compete more effectively as a businessperson, or just in the quality of your own life, to, as Glenn Gould said, 鈥榗reate a psyche that can enjoy all the things life has to offer.鈥欌

"I have the freedom to be nonconformist. The upside to that is that you can actually talk about real issues. The downside is maybe I鈥檝e been a little too pedantic. Some people see someone who has that kind of freedom as a threat to the established order.鈥

Bruce Bailey

Nathalie Bondil, the former director of the MMFA and now the museum and exhibitions director at the Institut du Monde Arabe in Paris, has written that Mr. Bailey 鈥渉as such a strong vision with a high ambition for culture. It鈥檚 really a question of sharing a heritage and also enhancing togetherness throughout the country. It鈥檚 not a question of collecting contemporary art but truly what could you do with art? What could you give to make our society even better?鈥

Mr. Bailey gives his own money so young people have avenues to art they might otherwise not have. He supports programs to give students free admission to museums, for example, or supports young people at The Royal Conservatory of Music.

Young people also attended a post-pandemic fundraiser for the Montreal Museum of Fine Arts and the Canadian Opera Company at his farm north of Toronto where, in typical Bruce Bailey fashion, he required his 鈥渞ich friends鈥 to buy tickets for $1,000 or, even better, a table for 10 for $15,000, then sat them at tables with musicians, other performers, local farmers, and young people who were sponsored to attend the event for free.

He is 鈥渢rying to broaden or open up the tent,鈥 primarily to help democratize art and share its power.

鈥淚 think it鈥檚 necessary in democracy to not only support everybody, but to give everybody opportunities,鈥 he says, adding that the seating arrangements also 鈥渕ade for a much more interesting party, because the paradigm for these parties in Toronto is a bunch of bankers in a chandeliered hotel room, and they鈥檙e all tired of seeing each other because 鈥 the same people get invited to the same arts benefits.鈥

Another event held at his farm in 2022 鈥 calling it a 鈥減astoral art salon鈥 hints at his fondness for earlier times 鈥 netted more than $1 million for the Montreal Museum of Fine Arts. A friend, Scottish artist Peter Doig, also donated a painting valued at $4.1 million to the museum.

Quebec, Mr. Bailey says, takes its culture more seriously than does the rest of Canada, and after he spent time in Montreal years ago, he vowed to support the Montreal museum if he ever had the means to do so. The first outdoor salon at his farm to benefit the museum raised $433,000.

鈥淚 had a happy experience in Kingston. I think it鈥檚 because of the small size of the university, that kind of family feeling. It was perfect as a launching pad for me to transition from there to a bigger city life.鈥

Bruce Bailey

His conversation is inexhaustible 鈥 unless he has a plane to catch, as he does on this day 鈥 and it鈥檚 festooned with sentiments of struggle by famous people, from soprano Maria Callas (鈥渁dversity is good鈥), to the Roman emperor and philosopher Marcus Aurelius (鈥渓ove everything that happens to you, even the bad things, as you learn from them and they make you stronger鈥).

What wasn鈥檛 a struggle was adapting to life in Kingston and on Queen鈥檚 campus. He still has friends he met in Kingston 50 years ago 鈥 he mentions the family of Amanda and Dr. John Milliken, the latter a professor in Health Sciences, and the family of Professor Christopher Crowder, a 鈥渇ather figure to me鈥 鈥 who welcomed Mr. Bailey into their home.

鈥淚 had a happy experience in Kingston. I think it鈥檚 because of the small size of the university, that kind of family feeling. It was perfect as a launching pad for me to transition from there to a bigger city life.鈥

He also cites art and architecture Professor Pierre Du Prey, a 鈥渒ind of eccentric art historian who had quite an influence on me in terms of looking at art in architecture.鈥

As a student, Mr. Bailey was 鈥渁n exceedingly bright young man,鈥 Professor du Prey says. 鈥淚n those early days, I was a bit of a hard-nosed kid professor, and I didn鈥檛 give out good marks frequently, but Bruce sure got them. He had a very perceptive eye and mind, and a good vocabulary. He could easily have been a professor in art and architectural history.鈥

In classes, Mr. Bailey 鈥渄idn鈥檛 hesitate to speak up,鈥 the now-retired professor recalls. 鈥淗e made up for the silence of those that didn鈥檛 contribute.鈥

The outspokenness of a precocious student has matured into a determination to speak even more loudly on behalf of those who do not, or cannot.

鈥淚 have the freedom to be nonconformist,鈥 Mr. Bailey says. 鈥淭he upside to that is that you can actually talk about real issues. The downside is maybe I鈥檝e been a little too pedantic. Some people see someone who has that kind of freedom as a threat to the established order. I鈥檓 trying to break that mould, to bring people together, but certainly, I鈥檓 probably not everybody鈥檚 cup of tea. I鈥檓 seen as a bit of a rabble rouser, frankly 鈥 people either love me or hate me.鈥

However he鈥檚 seen, he seems not the least bit bothered by antipathy from some corners. As for the Gatsby thing, it鈥檚 hardly worth a sigh.

鈥淚鈥檓 a pretty private person,鈥 he says, citing a quote attributed to the great proponent of individualism, Ralph Waldo Emerson: 鈥淭he fate of the well-known is to be misunderstood.鈥

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