Why ‘The Scream’ is going viral again

The Conversation

Why ‘The Scream’ is going viral again

In these coronavirus times, artist Edvard Munch's iconic image speaks to our anxieties about illness and societal collapse.

By Allison Morehead, Associate Professor, Art History

May 25, 2020

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‘The Scream,’ by Edvard Munch, hand-coloured lithograph version from 1895. , 

Few works of art are as iconic as The Scream, by the Norwegian artist Edvard Munch (1863–1944). The combination of an open mouth, eyes wide open and two hands raised to cheeks has become a near-universal signifier of shock and existential fear, helped along by 1990s movie franchises such as and . Not to mention the scream emoji.

The ConversationIn these “coronatimes,” The Scream has taken on new significance, summoned once again to represent our anxieties of illness and death, of economic recession and of societal collapse.

Versions of The Scream have proliferated online. There are Screams with or even . There are Screams , and Screams with eyes . Screaming figures are . They are .

Poignant images

Most of these coronavirus Scream images tap into our collective fears and transform them through humour. But there are more poignant images as well. Consider a created by Hrag Vartanian, editor-in-chief of the art site Hyperallergic.

so that only a single lone individual remains in the background.

 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@hragv) on

Vartanian said:

“I wanted to create something jarring that reminds us to look at familiar things in new ways, just like we’re doing with our lives in the era of social distancing.”

And then there’s 2020 Plague Expulsion Rite, a photo collage by Shenzhen-based photographer Wu Guoyong. After collaborating with Luo Dawei, who runs the photo platform Fengmian, to curate a series of , Wu gathered together 3,500 images of lockdown to .

2020 Plague Expulsion Rite poses profound questions: if we are all screaming, and if we imagine everyone else screaming, is it possible to feel less alone? And if we are all screaming together, how else might we act collectively in these times?

Edvard Munch’s ‘The Scream’ pastel version, 1895. (Wikimedia), 

‘Quaking with angst’

After numerous sketches and some false starts, Munch completed a first version of in 1893 while living in Berlin, where his avant-garde circle it as an embodiment of modern angst bordering on mental illness.

Carefully conceived for maximum emotional effect, Munch intended the work to be a powerful image that would represent an intense emotional experience that he had while walking along a fjord in his native Norway. He also tried to put that experience :

“I was walking along the road with two friends — the sun was setting — I felt a wave of sadness — the sky suddenly turned blood-red. I stopped, leaned against the fence tired to death … My friends walked on — stood there quaking with angst — and I felt as though a vast, endless scream passed through nature.”

Munch created three more versions of The Scream, a in 1895, and another , probably in 1910.

The Scream has a dramatic history. The 1893 version was in 1994. Ten years later, the 1910 version was also stolen and recovered, albeit . In 2012, the pastel version for the record sum of nearly US$120 million. Now, as reported by the Guardian, conservators recommend that the 1910 painting from human breath.

Staring, open-mouthed figures

Throughout his long career, Munch the despair and fear provoked by deadly diseases not yet well understood by modern medicine, including tuberculosis, syphilis and influenza. A staring, open-mouthed figure, often alienated from its body, recurred in those representations.

Before The Scream, Munch produced a in one of his early sketchbooks, probably a self-portrait, and captioned it “Influenca.” A figure doubled, frightened and frightening, looks back at us from a mirror. His eyes are wide open and his tongue is sticking out. Perhaps he is saying “aaahhh” and waiting for a diagnosis.

Munch suffered from lung and bronchial problems throughout , possibly related to the tuberculosis that killed his mother and sister when he was a child. In 1919, he was one of . In a large self-portrait simply titled , the artist turns his head to the viewer, eyes strangely vacant, and opens his mouth to … what? Speak? Cough? Gasp for breath? Scream?

Munch Self-Portrait
Self-Portrait with the Spanish Flu, by Edvard Munch. (National Museum of Art, Architecture and Design, Oslo, The Fine Art Collections)

Rise in cult status

The Scream gained its cult status only after the artist’s death in 1944.

While the full story of its emergence into popular culture remains to be told, key early moments are probably a with the banner “Guilt & Anxiety,” and a by Reinhold Heller about Munch’s iconic painting.

In recent years, The Scream has been used to raise awareness of , to and Brexit as well as the presidency of in the United States.

Anxiety about nuclear proliferation also speaks through The Scream. In 2009, graphic designer Małgorzata Będowska transformed the instantly recognizable nuclear hazard sign into an iconic mashup for the poster Nuclear Emergency. The striking design has since become .

A common visual language

We might turn to the arts to soothe ourselves in times of crisis and stress. But in those same times, that art can help us to express or deal with , including those stemming from our experiences of illness.

The internet-enabled global circulation of The Scream is intensifying in an age of political instability and a pandemic enabled by globalization. The increasing virality of The Scream demonstrates the ongoing need for a common visual language to communicate and to cope with what many fear the most: the shared vulnerability of having a body that might become ill, suffer and die.


, Associate Professor of Art History and in the Graduate Program in Cultural Studies,

This article is republished from under a Creative Commons license. Read the .

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